{"id":6757,"date":"2025-04-08T14:55:05","date_gmt":"2025-04-08T14:55:05","guid":{"rendered":"https:\/\/nic.mg\/?p=6757"},"modified":"2025-10-27T08:12:12","modified_gmt":"2025-10-27T08:12:12","slug":"offre-responsable-marketing","status":"publish","type":"post","link":"https:\/\/nic.mg\/en\/offre-responsable-marketing\/","title":{"rendered":"APPEL A CANDIDATURE RESPONSABLE MARKETING"},"content":{"rendered":"<div id=\"fws_69fb34dfaacbb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Dans le cadre de la mise en \u0153uvre de son plan d\u2019action marketing, NIC.MG recrute un\u00b7e<br \/>Responsable Marketing dynamique et cr\u00e9atif\u00b7ve pour piloter et assurer la r\u00e9alisation des<br \/>actions pr\u00e9vues, tout en formulant des propositions strat\u00e9giques pour la poursuite et<br \/>l\u2019amplification de ces initiatives.<br \/>Le poste couvre l\u2019ensemble du spectre des activit\u00e9s marketing, le d\u00e9veloppement et la mise<br \/>en \u0153uvre de strat\u00e9gies marketing multicanales, la gestion du mix marketing (produit, prix,<br \/>distribution, communication) ainsi que le suivi de la performance et de l\u2019impact des actions<br \/>men\u00e9es. La communication n\u2019en constitue qu\u2019un volet, au service d\u2019une approche marketing<br \/>globale et orient\u00e9e r\u00e9sultats.<\/p>\n<p><strong>Missions principales<\/strong><\/p>\n<p style=\"text-align: left;\">\u00a0 \u00a0 \u00a0\u2022 Assurer la mise en \u0153uvre op\u00e9rationnelle du plan d\u2019action marketing initi\u00e9 en 2024 ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Poursuivre et accro\u00eetre la relation client entretenue avec les Bureaux d\u2019enregistrement du .mg ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Organiser, mettre en \u0153uvre, et suivre les \u00e9v\u00e9nements pr\u00e9sentiels et en ligne avec l\u2019appui des autres d\u00e9partements ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Elaborer, coordonner et suivre les campagnes digitales, publicitaires et de communication ;<br \/>\u00a0 \u00a0 \u00a0\u2022 G\u00e9rer les canaux num\u00e9riques du NIC.MG : site web, newsletters, r\u00e9seaux sociaux et plateformes publicitaires ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Concevoir et adapter les supports visuels et audiovisuels (affiches, vid\u00e9os, posts, banni\u00e8res, etc.) ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Effectuer des analyses de performance (KPI &#8211; KPI post-\u00e9v\u00e9nementiels et KPI relationnels, ROI, statistiques web et r\u00e9seaux sociaux) ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Proposer des axes d\u2019am\u00e9lioration et de nouvelles strat\u00e9gies marketing ;<\/p>\n<p><strong>Profile<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u2022 Homme ou Femme motiv\u00e9.e, rigoureux.se et force de proposition ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Dipl\u00f4me universitaire en marketing ou management ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Capacit\u00e9 relationnelle en fid\u00e9lisation client ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Comp\u00e9tence en organisation \u00e9v\u00e9nementielle ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Exp\u00e9rience av\u00e9r\u00e9e en mise en \u0153uvre de plan marketing et en communication ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Ma\u00eetrise des outils marketing : Google Analytics, Google Ad, etc. ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Comp\u00e9tence en outils de conception visuelle et de design graphique comme Canva, Filmora, Illustrator, etc. ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Excellente connaissance des r\u00e9seaux sociaux : Facebook, LinkedIn, X, YouTube, etc. ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Comp\u00e9tence en gestion de site web et en SEO\/SEM ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Bonne ma\u00eetrise de l\u2019anglais \u00e9crit et parl\u00e9 ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Disponible imm\u00e9diatement<\/p>\n<p><strong>Qualit\u00e9s attendues<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u2022 Sens de l\u2019organisation et du respect des d\u00e9lais ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Sens de la confidentialit\u00e9 et de la responsabilit\u00e9 ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Esprit d\u2019\u00e9quipe et aptitude \u00e0 collaborer avec des partenaires internes et externes ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Excellente capacit\u00e9 de communication et de r\u00e9daction ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Esprit d\u2019initiative et autonomie ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Cr\u00e9ativit\u00e9 et sens esth\u00e9tique ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Curiosit\u00e9, veille active et ouverture aux nouvelles tendances du marketing digital.<\/p>\n<p><strong>Dossier de candidature<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u2022 Lettre de motivation ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Curriculum Vitae d\u00e9taill\u00e9 avec r\u00e9f\u00e9rences professionnelles ;<br \/>\u00a0 \u00a0 \u00a0\u2022 Copie des dipl\u00f4mes et attestations d\u2019exp\u00e9rience ;<\/p>\n<p>A adresser par courriel \u00e0 NIC.MG ( recrutement.marketing@nic.mg )<\/p>\n<p><strong>Modalit\u00e9s<\/strong><\/p>\n<p>\u00a0 \u00a0 \u00a0\u2022 Date limite de d\u00e9p\u00f4t par courriel : 5 Novembre 2025<br \/>\u00a0 \u00a0 \u00a0\u2022 Lieu de travail : Antananarivo<br \/>\u00a0 \u00a0 \u00a0\u2022 Type de contrat : CDD de SIX (6) mois avec possibilit\u00e9 de transformation en CDI<br \/>\u00a0 \u00a0 \u00a0\u2022 Disponible pour un entretien d\u2019embauche la semaine du 10 Novembre 2025<\/p>\n<p>Antananarivo, le 23 Octobre 2025<\/p>\n<p>&nbsp;<\/p>\n<p>\u00a0<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Dans le cadre de la mise en \u0153uvre de son plan d\u2019action marketing, NIC.MG recrute...","protected":false},"author":2,"featured_media":6897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-6757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-candidatures"},"_links":{"self":[{"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/posts\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":7,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"predecessor-version":[{"id":6905,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/posts\/6757\/revisions\/6905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/media\/6897"}],"wp:attachment":[{"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nic.mg\/en\/wp-json\/wp\/v2\/tags?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}